With the WWF China team still on a high from the success of March’s Earth Hour event, their local team pt together a press package (download here) of all the China based events that I think does a great job of summarizing the success they found in China.
For me, one of my primary concerns was simply how far into the local population they were getting, and was all the media making it into the Average Zhou’s house. It is a question I ask a lot as many foreign NGOs have issues getting into the Non-English market, but I have to give WWF credit as in the end they were able to convince a lot of gatekeepers (government agencies, property management firms, and colleges to participant)
These are relationships that will continue to bear a lot of fruit going forward, which will of course mean that WWF will need to / be able to bring up these groups into newer and more sustainable programming as well.
My hat is off the the team. job well done.